I have been struggling through this book for quite some time. Had I read the reviews, I probably would not have bothered to buy it, but I had a half price voucher so I just got it as a book about Google, which sounded good.
The prose is dull, the book is badly edited, there are not even photos, the book uses Google to talk about new media, but is not particularly insightful. This is a book by someone who earns his money in old media, and it shows.
The book does get slightly better in the second half, but I would advise people to avoid this, it is a real clunker of a book.
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