Friday 29 June 2007

newly on RapidWeaver

Actually quite an eventful week, so I will need to be careful not to ramble on unduly. Topics as follows ;

1 Audiobooks and Scott Sigler

2 Re doing my webpage

3 Internet access

and anything else that occurs to me.

Audiobooks,
we are now operating in a totally different world. With technologies like podcasting, there are very few barriers to entry for people that want to create content. Rather than struggling away trying to even get your work read by a publisher or agent, when minor celebrities can attract a huge advance and have their ghostwritten books remaindered a few months later, you can simply make your work available to the world via the internet.

For the old music publishers, a major technology shift is nothing but good news. Suddenly, all these people who stopped buying music years ago, go out again, to buy the same old albums again, but just in a new format. That is why they loved CD, but worried about downloads. They wanted the free hit, of lots of additional revenue, coming off of the same old back catalogue. But the real opportunity lies with the Long Tail phenomenon, where we can now access material that is really specialist with complete ease. For print media there are the same challenges, the old print publishers are simply trying to get more money out of their existing, pile them high, sell them cheap, back catalogue. But do we really just want to read/listen to the same old stuff, in a new format. I would prefer to read/listen to new stuff. I listen to a lot of podcasts, often lectures from universities, etc, and if I really like the speaker, then I just add their book to my Amazon wishlist, and that way I am never short of thought provoking stuff to read. I can read stuff that I find well written and thought provoking, from anywhere in the world.

Another paradigm shift is the degree of closeness between those who produce material, and those who consume it, I can put a comment on my blog about the audiobook I have just read, the author can pick this up on technorati, or google alerts, and drop me a note. Authors are vastly more accessible, and this creates a degree of loyalty. Even just a small degree of contact, increases your overall impression of a producer, and your loyalty to them. Now you can buy material by people you have corresponded with.

I am really impressed with what Scott Sigler has done with his audiobooks, like google and amazon he has clearly decided that the more traffic and awareness he can generate, the better he will do. He is producing a professional quality product, and despite setbacks, has just used the new possibilities to reach and create an audience. Clearly we don't know what the future looks like, but I think it looks a lot more like what Scott is doing, than what it does now. This has to be a good thing.

Re doing my webpage -
I have finally found some software that I like, and can afford, so I have started to update my webpage. Currently running the old site and the new site, in the same directory, with the new going by index.html, and the old by index.htm, so it is probably pot luck which site you will get. However putting together a site with RapidWeaver is hugely easy, so I don't think it will take too long to put most of my content onto the new site, and then delete the old one. I cannot really be bothered archiving the thing, because I would need to rewrite all the links to the homepage. The bulk of the site was coded using a text editor, which means that all the coding was done by hand. It is a pretty good way of getting to know html, and actually quite fun, in a puzzle sort of way, but now that blogging is so easy, who has the time.

Anyway, I absolutely love Rapidweaver, and the revised website is coming together pretty quickly.

Internet access -
listening to a podcast from the iTunes University, someone was explaining how the current internet capacity was built up, and from his explanation it sounds as if the current reliability and resilience of the internet may come to be seen as the exception, rather than the rule. We are currently enjoying a massive overcapacity in the network, largely built from people building capacity, going broke, and their assets being bought out by others very cheaply. Clearly not a model for building major infrastructure that is likely to work twice!

And finally,
I really don't get the iTunes University, why don't they just podcast like everyone else, why does the content need to be badged over at some virtual university, when they could simply set up podcasts that people subscribe to, great idea, but a complication too far for many I suspect.

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