Nowadays a rare talent really is not all that uncommon. When there is a whole interconnected world out there, the most statistically unusual of talents is common enough to occur a few times. The genuine rarity is someone that we might care about. A story only really works if it has characters that we might in some way care about. Be they good, bad or indifferent, we have to care to some extent. So the news and media need to have players cavorting on the stage, it does not care who they are or what they do, as long as the viewing public cares about them to some extent. So we care about Madonna falling off a stage because her cape did not come off, we care about minor celebrities appearing with Kevin Bacon in an advert. Out of that great soup of anonymity we see and recognise faces, and we can see the story that is told about them.
There are only ever going to be a finite number of people that are widely recognised, for the media there is no more valuable commodity than fame, however thin the claim to fame, if the public care, then that is enough.
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