campus

I've noticed that google and apple refer to their main sites as campuses.

Not offices, not factories, but campuses. The implication that these are places devoted to learning, and teaching, understanding and knowledge, rather than the arcane marshalling of information and making of profit.

Maybe the government should start to run its own campuses, rather than dull worthy offices.

Maybe there is scope for additional rebranding of places, to try and state some subtler truth.


As an aside I really love university towns. There is just a certain buzz about a place, with fresh young people trying to balance who they want to be with who they used to be. People talking excitedly about ideas, when everything really matters that much more.